Chicago, IL / New York, NY (May 3, 2017) – Go Capital LLC today announced that it has completed a management-led recapitalization of Bulldog Media Group, Inc. (“BMG” or the “Company”).  The transaction closed in February of 2017.

BMG is a leading performance marketing company that specializes in online customer acquisition for clients in the financial services industry.  Formed in 2000 by industry veterans Todd Knodel and Darin Namken, BMG was an early pioneer and specialist in digital marketing for credit card issuers.  Over time, the Company has broadened its technology and service offering to include (i) a leading cost-per-action network that helps issuers advertise to and convert targeted customers via partner publisher sites; (ii) database email marketing; (iii) digital traffic monetization services; and (iv) CreditSoup.com, a Company-owned destination for personalized consumer credit products, monitoring, and information.  Through this offering, BMG has grown to become one of the leading and most-trusted performance marketing platforms in the financial services industry.


“We’re thrilled to partner with Darin, Todd, and the BMG team,” said Phil Brennan and Chris Duggan, Managing Partners at Go Capital.  “BMG has built an outstanding platform for its clients, one that is poised for further growth.  We believe there are significant opportunities for BMG to deepen existing relationships and win new business.  One key will be utilizing BMG’s data to build a deeper understanding of the end consumer, with the goal of personalizing the shopping experience.  We’re eager to work with the team on this and many other initiatives.”

“BMG is excited to partner with Go Capital to drive continued growth and capitalize on significant opportunities ahead”, said Todd Knodel, BMG’s CEO.  “Their experience as operators and investors will be invaluable as our team continues to build on its momentum as a premier performance-based marketing platform,” said Darin Namken, BMG’s President. 

Go Capital was represented by McDermott, Will & Emery during the transaction process.  Plexus Capital supported the transaction by providing mezzanine debt and a minority equity investment. Going forward, BMG will seek add-on acquisitions of financial services digital marketing companies with complementary offerings.  Learn more about BMG at www.bulldogmediagroup.com.

About Go Capital LLC

Go Capital LLC (www.gocapllc.com) is a private equity firm focused on investing in small, growth-ready businesses that can leverage digital customer acquisition strategies.  The Managing Partners of Go Capital, Chris Duggan and Phil Brennan, bring experience in strategy, marketing, operations and finance, having invested in, grown, and exited several businesses.  Go Capital seeks investment opportunities in businesses with over $2 million in annual EBITDA in the digital/web-enabled, business services, and consumer sectors.

Phil Brennan – phil@gocapllc.com
Chris Duggan – chris@gocapllc.com

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